# Top 10 Must-Read books to Read for Marketing


# Top 10 Must-Read books to Read for {{Category Name}}


## Invisible Influence: The Hidden Forces that Shape Behavior

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Invisible%20Influence%3A%20The%20Hidden%20Forces%20that%20Shape%20Behavior&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3Df90nDwAAQBAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Invisible Influence is a book by Jonah Berger that explores the hidden forces that shape our behavior. Berger examines how our decisions are influenced by the people around us, even when we don't realize it. He explains how social influence works and how it affects our decisions, from the clothes we wear to the food we eat. He also looks at how our behavior is shaped by the media, from the stories we hear to the images we see. Berger provides insight into how our behavior is shaped by the people and things around us, and how we can use this knowledge to make better decisions. Invisible Influence is an eye-opening look at the hidden forces that shape our behavior.

### Why you should buy

- Understand how to influence customer behavior and increase sales.
- Learn how to create a successful marketing strategy.
- Discover how to build trust and loyalty with customers.

- Not focused on SaaS businesses
- No practical advice for SaaS founders
- No case studies relevant to SaaS founders

[Buy on Google Books ->]()

## Building a StoryBrand: Clarify Your Message So Customers Will Listen

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Building%20a%20StoryBrand%3A%20Clarify%20Your%20Message%20So%20Customers%20Will%20Listen&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3Db3xDDgAAQBAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Building a StoryBrand by Donald Miller is a must-read for anyone looking to improve their marketing and communication strategies. This book provides a clear and concise framework for creating a powerful story that resonates with customers. Miller explains how to identify the hero of your story, create a clear and compelling message, and craft a story that will capture the attention of your audience. He also provides practical advice on how to use the StoryBrand framework to create effective marketing campaigns and build a successful brand. With Miller's guidance, readers will be able to create a story that will help them stand out from the competition and build a loyal customer base.

### Why you should buy

- Helps SaaS founders create a clear and concise message that resonates with customers.
- Provides strategies to create a brand story that customers can relate to and remember.
- Teaches how to use the StoryBrand framework to create a powerful and effective marketing message.

- Not focused on SaaS businesses
- No technical advice on building a product
- No guidance on pricing strategies

[Buy on Google Books ->](https://play.google.com/store/books/details?id=b3xDDgAAQBAJ&rdid=book-b3xDDgAAQBAJ&rdot=1&source=gbs_api)

## Contagious: Why Things Catch On

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Contagious%3A%20Why%20Things%20Catch%20On&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DuyEODAAAQBAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Contagious: Why Things Catch On is a book by Jonah Berger that explores the science behind why certain products, ideas, and behaviors become popular. Berger examines the six key principles of social transmission: social currency, triggers, emotion, public, practical value, and stories. He explains how these principles can be used to create contagious content and how to use them to make products, ideas, and behaviors more likely to catch on. He also provides examples of how these principles have been used to create successful campaigns. Contagious is an essential read for anyone looking to understand the science behind why certain things become popular and how to use it to their advantage.

### Why you should buy

- Understand the psychology behind why people share content and how to create content that will be shared.
- Learn how to create a successful marketing campaign that will reach the right people.
- Discover the importance of word-of-mouth marketing and how to leverage it to increase brand awareness.

- Not focused on SaaS businesses
- No practical advice on marketing
- No insights into customer acquisition

[Buy on Google Books ->]()

## Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Guerilla%20Marketing%3A%20Easy%20and%20Inexpensive%20Strategies%20for%20Making%20Big%20Profits%20from%20Your%20Small%20Business&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3D8z-IvgEACAAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Guerilla Marketing is a must-read for small business owners looking to make big profits. Written by Jay Conrad Levinson, this book provides easy and inexpensive strategies to help you get the most out of your small business. It covers topics such as how to create a unique identity, how to use the power of word-of-mouth, how to use the internet to your advantage, and how to use low-cost marketing tactics to reach your target audience. With its step-by-step approach, Guerilla Marketing is an invaluable resource for entrepreneurs looking to maximize their profits. It is an essential guide for anyone looking to make their small business a success.

### Why you should buy

- Learn how to use low-cost marketing tactics to reach a larger audience.
- Discover how to create a unique brand identity and stand out from the competition.
- Understand how to use digital marketing tools to maximize your reach and increase sales.

- Not comprehensive enough for experienced SaaS founders.
- Too focused on traditional marketing tactics.
- Not enough emphasis on digital marketing strategies.

[Buy on Google Books ->]()

## How To Get To The Top Of Google in 2021: The Plain English Guide to SEO

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=How%20To%20Get%20To%20The%20Top%20Of%20Google%20in%202021%3A%20The%20Plain%20English%20Guide%20to%20SEO&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DHagozgEACAAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

This book is a must-read for anyone looking to get their website to the top of Google in 2021. Written in plain English, it provides a comprehensive guide to SEO (Search Engine Optimization). It covers topics such as keyword research, content optimization, link building, and technical SEO. It also provides tips on how to track and measure your SEO progress. With this book, you will learn how to create a successful SEO strategy and get your website to the top of Google. It is an invaluable resource for anyone looking to increase their website's visibility and reach more customers.

### Why you should buy

- Understand the basics of SEO and how to use it to increase visibility and rankings on Google.
- Learn how to optimize content for search engine algorithms and how to use keywords effectively.
- Discover the best practices for link building and how to use social media to increase website traffic.

- Not up-to-date: 2021 strategies may be outdated
- Not comprehensive: Focuses on SEO only
- Not for beginners: Assumes prior knowledge of SEO

[Buy on Google Books ->]()

## Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Purple%20Cow%3A%20Transform%20Your%20Business%20by%20Being%20Remarkable%20by%20Seth%20Godin&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DWlnnQ6HklysC%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin is a must-read for entrepreneurs and business owners. It encourages readers to think outside the box and be remarkable in order to stand out from the competition. Godin explains that the traditional methods of marketing and advertising are no longer effective and that businesses must be creative and innovative to succeed. He provides practical advice on how to create a remarkable product or service, how to market it, and how to build a loyal customer base. He also explains the importance of taking risks and embracing failure. This book is an invaluable resource for anyone looking to make their business stand out and succeed.

### Why you should buy

- Understand the importance of standing out from the competition and how to do it.
- Learn how to create a remarkable product or service that will attract customers.
- Discover how to use marketing and advertising to spread the word about your business.

- Not focused on SaaS businesses
- No technical advice
- No step-by-step guidance

[Buy on Google Books ->]()

## The Challenger Sale: Taking Control of the Customer Conversation

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=The%20Challenger%20Sale%3A%20Taking%20Control%20of%20the%20Customer%20Conversation&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DL7qJDQAAQBAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

The Challenger Sale: Taking Control of the Customer Conversation is a book that provides a new approach to sales. It explains how salespeople can use a combination of insight, challenge, and tailored solutions to create value for customers and win their business. The book provides a step-by-step guide to the Challenger Sale process, including how to identify customer needs, craft a compelling story, and deliver a tailored solution. It also provides strategies for overcoming objections and closing the sale. The Challenger Sale is an invaluable resource for salespeople looking to take control of the customer conversation and close more deals.

### Why you should buy

- The Challenger Sale provides strategies to help SaaS founders engage customers in meaningful conversations.
- It outlines techniques to help SaaS founders understand customer needs and provide tailored solutions.
- It provides guidance on how to build relationships with customers and create a competitive advantage.

- Not focused on SaaS products
- No advice on pricing models
- No guidance on customer retention

[Buy on Google Books ->]()

## Hacking Growth

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Hacking%20Growth&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DWMl8DgAAQBAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Hacking Growth is a book that provides readers with a comprehensive guide to growth hacking. It covers the fundamentals of growth hacking, from understanding the customer journey to developing a growth hacking strategy. It also provides practical advice on how to use data to drive growth, how to use A/B testing to optimize user experience, and how to use automation to scale growth. Additionally, the book provides case studies of successful growth hacking campaigns, as well as tips and tricks for getting the most out of growth hacking. Hacking Growth is an essential resource for anyone looking to take their business to the next level.

### Why you should buy

- Understand how to use data to drive growth and optimize customer acquisition.
- Learn how to use experimentation to test and validate growth strategies.
- Discover how to use viral loops and referral programs to increase user engagement.

- Not focused on SaaS businesses
- No advice on pricing strategies
- No guidance on customer acquisition

[Buy on Google Books ->]()

## Everybody Writes

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Everybody%20Writes&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DQGtECQAAQBAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Everybody Writes is a book by Ann Handley that provides readers with the tools and techniques they need to become better writers. It covers topics such as creating content that resonates with readers, understanding the basics of grammar and punctuation, and using storytelling to engage readers. It also provides tips on how to write for different platforms, such as blogs, social media, and email. With its practical advice and easy-to-follow instructions, Everybody Writes is an essential guide for anyone looking to improve their writing skills.

### Why you should buy

- Understand the importance of creating content that resonates with customers and drives conversions.
- Learn how to craft effective headlines, calls-to-action, and other content elements.
- Develop a content strategy that aligns with the company's goals and objectives.

- Not focused on SaaS
- No technical advice
- No marketing strategies

[Buy on Google Books ->]()

## The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=The%20Copywriter%27s%20Handbook%3A%20A%20Step-by-Step%20Guide%20to%20Writing%20Copy%20That%20Sells&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DZ28fAAAAMAAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

The Copywriter's Handbook is a comprehensive guide to writing copy that sells. It provides step-by-step instructions on how to craft effective copy, from researching the target audience to writing headlines and body copy. It also covers topics such as copywriting for different media, including print, radio, television, and the web. The book also includes tips on how to write for different industries, such as retail, finance, and technology. It also provides advice on how to use persuasive techniques to create compelling copy. With its clear and concise instructions, The Copywriter's Handbook is an invaluable resource for anyone looking to write effective copy that sells.

### Why you should buy

- Learn how to craft persuasive copy that resonates with customers and drives conversions.
- Understand the fundamentals of copywriting, including the importance of research, structure, and tone.
- Develop the skills to write effective copy for a variety of mediums, such as webpages, emails, and social media posts.

- Not comprehensive enough for experienced copywriters
- Too basic for experienced entrepreneurs
- Focuses on traditional marketing techniques, not digital

[Buy on Google Books ->]()

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Best Books For Marketing

# Top 10 Must-Read books to Read for B2B Sales


## $100M Offers: How To Make Offers So Good People Feel Stupid Saying No

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=%24100M%20Offers%3A%20How%20To%20Make%20Offers%20So%20Good%20People%20Feel%20Stupid%20Saying%20No&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DDfaNzgEACAAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

This book is a must-read for anyone looking to make offers that are too good to refuse. Written by experienced entrepreneur and investor, David Finkel, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No provides readers with the tools and strategies to craft offers that are irresistible. Finkel shares his own experiences and insights to help readers understand the psychology of making offers, as well as how to craft offers that are too good to pass up. He also provides practical advice on how to negotiate and close deals, as well as how to handle objections. With this book, readers will be able to make offers that are so good, people will feel stupid saying no.

### Why you should buy

- Understand the psychology behind why people accept or reject offers.
- Learn how to craft offers that are too good to refuse.
- Discover the strategies to make offers that are irresistible.

- May not apply to small startup
- Too focused on high-value deals
- May not be relevant to SaaS

[Buy on Google Books ->]()

## The Brain Audit: Why Customers Buy (and Why They Don't) by Sean D’Souza

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=The%20Brain%20Audit%3A%20Why%20Customers%20Buy%20%28and%20Why%20They%20Don%27t%29%20by%20Sean%20D%E2%80%99Souza&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DYdOVkgAACAAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

The Brain Audit: Why Customers Buy (and Why They Don't) by Sean D’Souza is a must-read for any business owner or marketer. It provides a comprehensive look at the psychology of why customers buy, and why they don't. It covers topics such as the seven triggers of buying, the three questions customers ask before buying, and the four steps to creating a successful marketing message. It also provides practical advice on how to use these principles to increase sales and build customer loyalty. The book is written in an easy-to-understand style, making it accessible to readers of all levels. It is an invaluable resource for anyone looking to understand the psychology of customer buying behavior and increase their sales.

### Why you should buy

- Understand the psychology behind why customers buy and why they don't.
- Learn how to create a customer-centric marketing strategy.
- Discover how to create a memorable customer experience.

- May not be relevant to SaaS
- Focuses on offline businesses
- Limited case studies on SaaS

[Buy on Google Books ->]()

## Behind the Cloud by Marc Benioff & Carlye Adler

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Behind%20the%20Cloud%C2%A0by%20Marc%20Benioff%20%26%20Carlye%20Adler&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DXX5QJ7hfDW8C%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Behind the Cloud is an inspiring story of how Marc Benioff and Carlye Adler built Salesforce, one of the world’s most successful cloud computing companies. The book chronicles their journey from the early days of the company to its current success. It provides an inside look at the strategies and tactics they used to build a successful business. It also offers valuable lessons on how to create a culture of innovation and how to stay ahead of the competition. The book is filled with inspiring stories of how Benioff and Adler overcame obstacles and achieved success. It is an inspiring read for anyone looking to build a successful business.

### Why you should buy

- Provides insight into the strategies and tactics used to build a successful SaaS business.
- Explains the importance of customer service and how to create a culture of innovation.
- Highlights the importance of staying ahead of the competition and how to use technology to drive growth.

- Limited focus on sales and marketing
- More focused on the story of Salesforce
- may not be relatable to other SaaS companies

[Buy on Google Books ->](https://play.google.com/store/books/details?id=XX5QJ7hfDW8C&rdid=book-XX5QJ7hfDW8C&rdot=1&source=gbs_api)

## Challenger Sale by Brent Adamson and Mathew Dixon

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Challenger%20Sale%20by%20Brent%20Adamson%20and%20Mathew%20Dixon&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DpioPC9OiMdMC%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Challenger Sale is a book written by Brent Adamson and Mathew Dixon that provides an in-depth look into the sales process. It explains how salespeople can use the Challenger Sale approach to create value for their customers and build strong relationships. The book outlines the five steps of the Challenger Sale process, which include teaching, tailoring, taking control, challenging, and demonstrating. It also provides strategies for salespeople to use to effectively engage customers and close deals. Additionally, the book provides insights into how salespeople can use data to better understand their customers and create tailored solutions. Overall, Challenger Sale is an invaluable resource for salespeople looking to improve their sales process and close more deals.

### Why you should buy

- Understand the importance of challenging customers to think differently about their business.
- Learn how to create a successful sales process that is tailored to the customer's needs.
- Develop the skills to build relationships with customers and create a lasting impact.

- May not be relevant to all SaaS sales strategies
- Focuses on enterprise level sales
- May not be relatable to other SaaS companies

[Buy on Google Books ->](https://play.google.com/store/books/details?id=pioPC9OiMdMC&rdid=book-pioPC9OiMdMC&rdot=1&source=gbs_api)

## How to Win Friends and Influence People

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=How%20to%20Win%20Friends%20and%20Influence%20People&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DuyjhwwEACAAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

How to Win Friends and Influence People is a timeless classic written by Dale Carnegie. It is a book that has been helping people to build relationships and improve their communication skills since it was first published in 1936. The book provides practical advice on how to make friends, how to influence people, and how to handle difficult conversations. It also offers tips on how to be a better listener, how to be more persuasive, and how to be more confident. The book is filled with stories and anecdotes that illustrate the principles of effective communication. It is an invaluable resource for anyone looking to improve their relationships and communication skills.

### Why you should buy

- Learn how to build relationships with customers and colleagues to increase trust and loyalty.
- Understand how to effectively communicate with others to create positive outcomes.
- Develop the skills to influence people and create a successful business.

- Focuses on personal relationships rather than business
- May not be relevant to SaaS
- Limited focus on sales and marketing

[Buy on Google Books ->]()

## Zig Ziglar’s Secrets of Closing the Sale

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Zig%20Ziglar%E2%80%99s%20Secrets%20of%20Closing%20the%20Sale&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DBrmGDwAAQBAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Zig Ziglar’s Secrets of Closing the Sale is a must-read for anyone looking to improve their sales skills. This book provides readers with the tools and techniques needed to become successful in sales. It covers topics such as how to build relationships with customers, how to create a sales pitch, and how to handle objections. Ziglar also provides tips on how to stay motivated and how to stay focused on the goal. He also provides advice on how to handle difficult customers and how to close the sale. This book is an invaluable resource for anyone looking to become a successful salesperson. It is filled with practical advice and strategies that can be applied to any sales situation. Zig Ziglar’s Secrets of Closing the Sale is a must-read for anyone looking to improve their sales skills.

### Why you should buy

- Understand the psychology of sales and how to use it to close deals.
- Learn how to identify customer needs and tailor your sales pitch accordingly.
- Develop the confidence and skills to close more sales.

- Not focused on SaaS sales
- No advice on digital marketing
- No insights into customer retention

[Buy on Google Books ->](https://play.google.com/store/books/details?id=BrmGDwAAQBAJ&rdid=book-BrmGDwAAQBAJ&rdot=1&source=gbs_api)

## Influence by Robert Cialdini

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Influence%20by%20Robert%20Cialdini&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Influence by Robert Cialdini is a must-read for anyone looking to understand the psychology of persuasion. Through his research, Cialdini reveals the six universal principles of influence that drive human behavior. He explains how these principles can be used to influence people’s decisions and actions, and how to protect yourself from being manipulated. Cialdini’s book is filled with fascinating stories and examples that illustrate the power of influence. He explains how to use the principles of influence to become a more effective leader, negotiator, and salesperson. He also provides insight into how to recognize and resist manipulation. Influence is an essential read for anyone looking to understand the psychology of persuasion and how to use it to their advantage.

### Why you should buy

- Understand the psychology of persuasion and how to use it to increase customer acquisition and retention.
- Learn how to create an environment that encourages customers to make decisions in your favor.
- Discover the six principles of influence and how to use them to create a successful SaaS business.

- Not applicable to SaaS businesses
- Too focused on traditional marketing tactics
- Not enough practical advice for SaaS founders

[Buy on Google Books ->]()

## Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Sales%20EQ%3A%20How%20Ultra%20High%20Performers%20Leverage%20Sales-Specific%20Emotional%20Intelligence%20to%20Close%20the%20Complex%20Deal&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DJB5RDgAAQBAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Sales EQ is a must-read for anyone looking to take their sales performance to the next level. Written by Jeb Blount, a renowned sales expert, this book provides an in-depth look at how ultra-high performers leverage sales-specific emotional intelligence to close complex deals. Blount explains the importance of understanding the customer’s needs and emotions, and how to use this knowledge to build trust and create a successful sales experience. He also provides practical advice on how to develop the skills necessary to become an effective salesperson, such as active listening, effective communication, and problem-solving. Sales EQ is an invaluable resource for anyone looking to become a top-performing salesperson. It provides the tools and strategies needed to close complex deals and build long-term relationships with customers.

### Why you should buy

- Understand the psychology of sales and how to use it to close complex deals.
- Learn how to build relationships with customers and create a positive customer experience.
- Develop the emotional intelligence skills needed to be an effective salesperson.

- Not focused on SaaS sales
- No practical advice on how to close deals
- No insights into the SaaS market

[Buy on Google Books ->]()

## To Sell is Human by Daniel Pink

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=To%20Sell%20is%20Human%20by%20Daniel%20Pink&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DP0eKDQAAQBAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

To Sell is Human by Daniel Pink is a book that explores the changing nature of sales and how it affects our lives. It looks at how the traditional notion of sales has shifted from a transactional process to a more collaborative one. Pink argues that everyone is in sales, whether they realize it or not, and that the ability to persuade, influence, and motivate others is a key skill in the modern world. He provides practical advice on how to become a better salesperson, including how to build relationships, create trust, and use storytelling to make a sale. He also examines the ethical implications of selling and how to ensure that the process is fair and beneficial for all parties involved. To Sell is Human is an essential read for anyone looking to understand the changing nature of sales and how to make the most of it.

### Why you should buy

- Understand the psychology of selling and how to use it to your advantage.
- Learn how to use storytelling to engage customers and build relationships.
- Discover how to use data to inform your sales strategy and increase conversions.

- Not focused on SaaS businesses
- No advice on pricing strategies
- No guidance on customer acquisition

[Buy on Google Books ->]()

## Never split the difference by Chris Voss

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Never%20split%20the%20difference%20by%20Chris%20Voss&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DRmdqCgAAQBAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Never Split the Difference by Chris Voss is a must-read for anyone looking to improve their negotiation skills. Voss, a former FBI hostage negotiator, shares his expertise and experience in this book, providing readers with the tools and strategies they need to become better negotiators. He explains the importance of understanding the other person's perspective, using empathy to build trust, and how to use silence to your advantage. He also provides tips on how to recognize and respond to verbal and nonverbal cues, how to create win-win scenarios, and how to handle difficult conversations. With Voss's guidance, readers will be able to develop their negotiation skills and become more successful in their personal and professional lives.

### Why you should buy

- Understand the power of negotiation and how to use it to your advantage.
- Learn how to create a win-win situation for both parties.
- Develop the ability to read people and anticipate their needs.

- Not focused on SaaS business models
- No advice on pricing strategies
- No guidance on customer acquisition

[Buy on Google Books ->](https://play.google.com/store/books/details?id=RmdqCgAAQBAJ&rdid=book-RmdqCgAAQBAJ&rdot=1&source=gbs_api)

The best books to help you level up in your career | Best Books For B2B Sales

Best Books For B2B Sales

# Top 10 Must-Read books to Read for Leadership


## The Hard Thing about Hard Things by Ben Horowitz

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=The%20Hard%20Thing%20about%20Hard%20Things%20by%20Ben%20Horowitz&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3D620pAgAAQBAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

The Hard Thing About Hard Things by Ben Horowitz is a must-read for any entrepreneur or business leader. It provides an honest and candid look at the challenges of leading a business, from the highs of success to the lows of failure. Horowitz shares his own experiences as a CEO, as well as those of other successful business leaders, to provide valuable insight into the hard decisions that must be made in order to succeed. He also offers practical advice on how to navigate difficult situations, such as layoffs, and how to build a strong team. The Hard Thing About Hard Things is an invaluable resource for anyone looking to lead a successful business.

### Why you should buy

- Understand the importance of making difficult decisions and how to handle them.
- Learn how to build a strong team and create a culture of success.
- Gain insight into the challenges of scaling a business and how to navigate them.

- Not focused on SaaS businesses
- No advice on customer acquisition
- No guidance on pricing strategies

[Buy on Google Books ->](https://play.google.com/store/books/details?id=620pAgAAQBAJ&rdid=book-620pAgAAQBAJ&rdot=1&source=gbs_api)

## The Black Swan by Nassim Nicholas Taleb

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=The%20Black%20Swan%20by%20Nassim%20Nicholas%20Taleb&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3Dh2WMDQAAQBAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

The Black Swan by Nassim Nicholas Taleb is a book that explores the concept of unpredictability and the impact of the highly improbable. It examines how the human mind is unable to predict or anticipate certain events, and how these events can have a huge impact on our lives. Taleb argues that we should be prepared for the unexpected, and that we should not be too reliant on our own predictions. He also discusses the implications of the Black Swan theory on our lives, and how it can be used to our advantage. The book is an insightful exploration of the power of the unknown, and how it can shape our lives.

### Why you should buy

- Understand the importance of rare events and how they can have a large impact on a business.
- Learn how to identify and prepare for unexpected events.
- Develop a mindset of resilience and flexibility to be able to adapt to changing circumstances.

- Not focused on SaaS business models
- No practical advice on how to build a successful SaaS business
- Too theoretical for SaaS founders to apply to their business

[Buy on Google Books ->]()

## Influence: Science and Practice by Robert Cialdini

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Influence%3A%20Science%20and%20Practice%20by%20Robert%20Cialdini&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DuFJ6MAEACAAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Influence: Science and Practice by Robert Cialdini is a comprehensive guide to the psychology of persuasion. It explains the six universal principles of influence, which are reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Cialdini provides practical advice on how to use these principles to become a more effective persuader. He also explains how to defend against them when they are used against you. This book is an essential read for anyone looking to understand the science of influence and how to use it to their advantage.

### Why you should buy

- Understand the psychology of persuasion and how to use it to increase customer acquisition and retention.
- Learn how to create a sense of urgency and scarcity to drive sales.
- Discover how to build trust and credibility with potential customers.

- Not focused on SaaS industry
- No practical advice for SaaS founders
- No case studies relevant to SaaS

[Buy on Google Books ->]()

## Can't hurt me: Master your mind and defy the odds

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Can%27t%20hurt%20me%3A%20Master%20your%20mind%20and%20defy%20the%20odds&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DOSchEAAAQBAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Can't Hurt Me: Master Your Mind and Defy the Odds is a book by David Goggins that provides readers with the tools to unlock their potential and overcome any obstacle. Through his own story of transformation from a troubled childhood to a US Navy SEAL and ultramarathoner, Goggins shares the mental strategies and techniques he used to push himself beyond his limits. He encourages readers to take control of their lives and become the best version of themselves. Goggins provides practical advice on how to develop mental toughness, build resilience, and stay motivated. He also shares his philosophy on how to live a life of purpose and meaning. Can't Hurt Me is an inspiring and empowering read that will help readers reach their goals and defy the odds.

### Why you should buy

- Learn how to develop a growth mindset and become more resilient to challenges.
- Understand how to manage stress and anxiety to stay focused and productive.
- Develop the skills to stay motivated and take action to reach your goals.

- Not focused on SaaS business models
- No advice on how to scale a SaaS business
- No guidance on how to acquire customers for a SaaS product

[Buy on Google Books ->](https://play.google.com/store/books/details?id=OSchEAAAQBAJ&rdid=book-OSchEAAAQBAJ&rdot=1&source=gbs_api)

## The Startup Way by Eric Ries

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=The%20Startup%20Way%20by%20Eric%20Ries&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DVl6PEAAAQBAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

The Startup Way by Eric Ries is a comprehensive guide to the principles and practices of modern entrepreneurship. It provides a framework for entrepreneurs to build and scale their businesses, from idea to launch to growth. It covers topics such as customer development, agile development, and the Lean Startup methodology. It also provides practical advice on how to build a culture of innovation, how to measure progress, and how to manage risk. The book is filled with real-world examples and case studies to illustrate the concepts. It is an invaluable resource for entrepreneurs looking to build successful businesses.

### Why you should buy

- Understand the importance of customer feedback and how to use it to inform product development.
- Learn how to use data to measure progress and make decisions.
- Develop an understanding of how to build a culture of experimentation and continuous improvement.

- Not focused on SaaS businesses
- No practical advice on scaling
- No insights into customer acquisition

[Buy on Google Books ->]()

## Radical Candor by Kim Scott

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Radical%20Candor%20by%20Kim%20Scott&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DcCqLDwAAQBAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Radical Candor by Kim Scott is a must-read for any leader looking to build strong relationships with their team. It provides a framework for how to give and receive feedback in a way that is both effective and compassionate. The book outlines the concept of Radical Candor, which is the ability to challenge directly while also caring personally. It emphasizes the importance of creating an environment where people feel comfortable giving and receiving feedback, and provides practical advice on how to do so. It also covers topics such as how to give feedback in a way that is both clear and kind, how to handle difficult conversations, and how to create a culture of trust and respect. With its clear and actionable advice, Radical Candor is an invaluable resource for any leader looking to build strong relationships with their team.

### Why you should buy

- Understand how to give and receive feedback in a way that is both effective and respectful.
- Learn how to create a culture of open communication and trust.
- Develop strategies to help build strong relationships with team members.

- Not focused on SaaS businesses
- No practical advice on scaling
- No guidance on customer retention

[Buy on Google Books ->](https://play.google.com/store/books/details?id=cCqLDwAAQBAJ&rdid=book-cCqLDwAAQBAJ&rdot=1&source=gbs_api)

## Rework

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Rework&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DRC6LLYweIEMC%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

The Alchemist by Paulo Coelho is a captivating novel about a young shepherd boy named Santiago who embarks on a journey to find his destiny. Along the way, he meets a variety of people who help him understand the importance of following his dreams. With the help of a mysterious alchemist, Santiago learns to listen to his heart and trust in the power of the universe. He discovers that the universe will provide him with the tools he needs to achieve his goals. The Alchemist is an inspiring story about the power of self-discovery and the importance of following one's dreams. It is a timeless classic that will leave readers feeling empowered and inspired.

### Why you should buy

- The book provides insight into the different stages of the SaaS business cycle, allowing founders to better understand the process.
- It offers advice on how to effectively market and sell SaaS products, helping founders to reach their target audience.
- It provides guidance on how to manage customer relationships, enabling founders to build strong customer loyalty.

- Not focused on SaaS business models
- No advice on pricing strategies
- No guidance on customer acquisition

[Buy on Google Books ->]()

## How to Win Friends & Influence People

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=How%20to%20Win%20Friends%20%26%20Influence%20People&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DjcC2DQAAQBAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

How to Win Friends & Influence People is a timeless classic that has helped millions of people around the world improve their relationships and become more successful. Written by Dale Carnegie, this book provides practical advice on how to make friends, build relationships, and influence people. It covers topics such as how to make a good first impression, how to talk to people, how to handle criticism, and how to be a leader. It also provides tips on how to be more persuasive and how to get people to like you. With its simple yet effective advice, How to Win Friends & Influence People is a must-read for anyone looking to improve their social skills and become more successful.

### Why you should buy

- Learn how to build relationships with customers and colleagues to increase trust and loyalty.
- Understand how to effectively communicate with others to create positive outcomes.
- Develop the skills to influence people and create a successful business.

- Not focused on SaaS business models
- No advice on customer acquisition
- No guidance on pricing strategies

[Buy on Google Books ->](https://play.google.com/store/books/details?id=jcC2DQAAQBAJ&rdid=book-jcC2DQAAQBAJ&rdot=1&source=gbs_api)

## Influence: The Psychology of Persuasion, Revised Edition

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Influence%3A%20The%20Psychology%20of%20Persuasion%2C%20Revised%20Edition&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Influence: The Psychology of Persuasion, Revised Edition is a book by Robert B. Cialdini that explores the psychology of why people say "yes" to certain requests. It examines the six universal principles of influence, which are reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Cialdini explains how these principles can be used to influence people's decisions, and how to protect yourself from being manipulated. He also provides examples of how these principles have been used in the past, and how they can be used in the future. This book is a must-read for anyone interested in understanding the psychology of persuasion and how to use it to their advantage.

### Why you should buy

- Understand the psychology behind why people make decisions and how to influence them.
- Learn how to use the six principles of influence to create persuasive messages.
- Discover how to use the power of commitment and consistency to increase customer loyalty.

- Not applicable to SaaS industry
- Too focused on consumer persuasion
- Not enough technical advice

[Buy on Google Books ->]()

## The 48 Laws of Power

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=The%2048%20Laws%20of%20Power&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DafCxg5sogvAC%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

The 48 Laws of Power is a book written by Robert Greene that provides readers with a comprehensive guide to understanding and mastering the art of power. It outlines 48 laws that can be used to gain and maintain power in any situation. The laws range from never outshining the master to conceal your intentions to always make others come to you. The book also provides examples of historical figures who have used the laws to their advantage. It is an invaluable resource for anyone looking to gain an edge in their personal and professional lives.

### Why you should buy

- Understand the dynamics of power and how to use it to your advantage.
- Learn how to recognize and manipulate the power dynamics in any situation.
- Develop strategies to protect yourself from the power plays of others.

- Not applicable to SaaS business models
- Focuses on power dynamics in physical settings
- Too much emphasis on manipulation and control

[Buy on Google Books ->](https://play.google.com/store/books/details?id=afCxg5sogvAC&rdid=book-afCxg5sogvAC&rdot=1&source=gbs_api)

The best books to help you level up in your career | Best Books For Leadership

Best Books For Leadership

# Top 10 Must-Read books to Read for Design


## Don’t Make Me Think

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Don%E2%80%99t%20Make%20Me%20Think&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DQlduAgAAQBAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Don't Make Me Think is a book written by Steve Krug that provides an insightful look into the world of web design. It focuses on the importance of making websites that are easy to use and understand. Krug emphasizes the need for web designers to think from the perspective of the user, and to create a website that is intuitive and user-friendly. He also provides practical advice on how to create a website that is both visually appealing and easy to navigate. Krug's book is a must-read for anyone interested in web design, as it provides valuable insight into the principles of good web design.

### Why you should buy

- This book provides insight into how to create a user-friendly website that is easy to navigate and understand.
- It offers tips on how to create a website that is visually appealing and encourages users to stay on the page.
- It provides guidance on how to create a website that is intuitive and allows users to quickly find the information they need.

- Not focused on SaaS business models
- No advice on pricing strategies
- No guidance on customer acquisition

[Buy on Google Books ->](https://play.google.com/store/books/details?id=QlduAgAAQBAJ&rdid=book-QlduAgAAQBAJ&rdot=1&source=gbs_api)

## Grid Systems in Graphic Design

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Grid%20Systems%20in%20Graphic%20Design&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Grid Systems in Graphic Design is a comprehensive guide to understanding and utilizing grid systems in graphic design. Written by Kimberly Elam, the book provides an in-depth look at the history and evolution of grid systems, as well as practical advice on how to use them in modern design. It covers topics such as the basics of grid systems, typography, page layout, and more. The book also includes a variety of examples and exercises to help readers understand and apply the concepts. With its clear explanations and helpful illustrations, Grid Systems in Graphic Design is an invaluable resource for anyone interested in graphic design.

### Why you should buy

- Understand the fundamentals of grid systems and how to apply them to design for a better user experience.
- Learn how to create a grid system that is tailored to the needs of the product and the target audience.
- Discover how to use grids to create a consistent and unified look across all platforms.

- Not focused on SaaS: book is about grid systems in graphic design, not SaaS.
- Not comprehensive: limited to topics of grid systems.
- Not up-to-date: published in 1984, may not reflect current trends.

[Buy on Google Books ->]()

## Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Thinking%20with%20Type%3A%20A%20Critical%20Guide%20for%20Designers%2C%20Writers%2C%20Editors%2C%20%26%20Students&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DNsp6SQAACAAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Thinking with Type is an essential guide for anyone involved in the world of design. Written by Ellen Lupton, this book provides an in-depth look at the history, principles, and practical applications of typography. It covers topics such as type anatomy, letter spacing, and type classifications, as well as the use of type in digital media. It also includes a comprehensive glossary of typographic terms and a detailed index. Thinking with Type is an invaluable resource for designers, writers, editors, and students alike, offering a comprehensive overview of the fundamentals of typography. It is an essential guide for anyone looking to gain a better understanding of the power of type.

### Why you should buy

- Understand the fundamentals of typography and how to use it to create effective designs.
- Learn how to choose the right typeface for a project and how to combine typefaces for maximum impact.
- Develop an understanding of the history of typography and how it has evolved over time.

- Not applicable to SaaS founders.
- Focuses on typography, not software development.
- Too basic for experienced SaaS founders.

[Buy on Google Books ->]()

## Logo Design Love: A Guide to Creating Iconic Brand Identities

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Logo%20Design%20Love%3A%20A%20Guide%20to%20Creating%20Iconic%20Brand%20Identities&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3D_atOBAAAQBAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Logo Design Love is a comprehensive guide to creating iconic brand identities. Written by graphic designer and author, David Airey, this book provides a wealth of information on logo design, from the basics of design theory to the more advanced techniques of logo development. It covers topics such as typography, color theory, and composition, as well as the psychology of logo design. It also includes case studies of successful logos, and provides practical advice on how to create a logo that will stand out from the competition. Logo Design Love is an invaluable resource for anyone looking to create a memorable and effective logo.

### Why you should buy

- Understand the fundamentals of logo design and how to create an iconic brand identity.
- Learn how to create a logo that is timeless and memorable.
- Gain insight into the logo design process and how to effectively communicate your brand’s message.

- Not focused on SaaS businesses
- No advice on pricing models
- No technical implementation guidance

[Buy on Google Books ->]()

## The Design of Everyday Things by Donald A. Norman

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=The%20Design%20of%20Everyday%20Things%20by%20Donald%20A.%20Norman&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DnVQPAAAAQBAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

The Design of Everyday Things by Donald A. Norman is a must-read for anyone interested in design. It explores the psychology behind why some products are successful and others fail. Norman explains how good design should be intuitive and how bad design can lead to frustration and confusion. He also provides practical advice on how to create products that are easy to use and understand. He emphasizes the importance of understanding the user’s needs and how to create a product that meets those needs. The book is filled with examples of good and bad design, and Norman’s insights are invaluable for anyone looking to create products that are both aesthetically pleasing and user-friendly.

### Why you should buy

- Understand how to design products that are intuitive and easy to use.
- Learn how to create products that are aesthetically pleasing and emotionally engaging.
- Discover how to create products that are reliable and efficient.

- Not focused on SaaS products
- No advice on pricing strategies
- No guidance on customer acquisition

[Buy on Google Books ->](https://play.google.com/store/books/details?id=nVQPAAAAQBAJ&rdid=book-nVQPAAAAQBAJ&rdot=1&source=gbs_api)

## Hooked: How to Build Habit-Forming Products: Nir Eyal

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Hooked%3A%20How%20to%20Build%20Habit-Forming%20Products%3A%20Nir%20Eyal&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DoHHZBAAAQBAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Hooked: How to Build Habit-Forming Products by Nir Eyal is a must-read for entrepreneurs and product designers. It provides a step-by-step guide to creating products that people will use and love. Eyal explains the psychology behind habit-forming products and how to use it to your advantage. He outlines the four-step Hook Model, which consists of trigger, action, reward, and investment. He also provides practical advice on how to use the model to create products that people will use over and over again. With this book, you'll learn how to create products that people will use without even thinking about it. Hooked is an essential guide for anyone looking to create habit-forming products.

### Why you should buy

- Understand the psychology behind why people form habits and how to use this to create a successful product.
- Learn how to design products that create triggers and rewards to keep users coming back.
- Discover how to create an environment that encourages user engagement and loyalty.

- Not focused on SaaS products
- No technical advice
- No marketing strategies

[Buy on Google Books ->](https://play.google.com/store/books/details?id=oHHZBAAAQBAJ&rdid=book-oHHZBAAAQBAJ&rdot=1&source=gbs_api)

## Sprint


![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Sprint%0A&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DICSpCwAAQBAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Sprint is a book that provides readers with a step-by-step guide to creating and launching successful products. Written by Jake Knapp, a design partner at Google Ventures, the book outlines a five-day process for rapidly testing ideas and getting feedback from customers. The process involves creating a map of the problem, sketching solutions, deciding on the best solution, building a realistic prototype, and testing it with customers. Throughout the book, Knapp provides practical advice and real-world examples to help readers understand the process and apply it to their own projects. Sprint is an invaluable resource for entrepreneurs, product designers, and anyone looking to create successful products quickly and efficiently.

### Why you should buy

- The book provides a step-by-step guide to creating a successful SaaS business, including advice on how to develop a product, acquire customers, and scale the business.
- It offers insights into the common mistakes made by SaaS founders and how to avoid them.
- It provides strategies for pricing, marketing, and customer retention that can help SaaS founders maximize their success.

- Not focused on SaaS
- No practical advice
- No case studies

[Buy on Google Books ->]()

## Atomic Design

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Atomic%20Design&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Atomic Design is a book by Brad Frost that provides a methodology for creating effective user interfaces. It is based on the idea of breaking down complex user interfaces into smaller, more manageable parts. The book explains how to use atomic design principles to create a consistent, cohesive user experience. It covers topics such as how to create a design system, how to use atomic design principles to create a unified user experience, and how to use atomic design to create a responsive design. Atomic Design is an essential resource for anyone looking to create effective user interfaces. It provides a comprehensive overview of the principles of atomic design and how to apply them to create a successful user experience.

### Why you should buy

- Atomic Design provides a framework for creating consistent, well-structured user interfaces.
- It helps SaaS founders to create a unified design system that can be used across multiple products.
- It provides a set of principles and best practices for creating user interfaces that are easy to use and understand.

- Not focused on SaaS development
- No practical advice on scaling
- No insights into customer acquisition

[Buy on Google Books ->]()

## The Best Interface Is No Interface by Golden Krishna

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=The%20Best%20Interface%20Is%20No%20Interface%C2%A0by%20Golden%20Krishna&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3DCgR1BgAAQBAJ%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

The Best Interface Is No Interface by Golden Krishna is a book that explores the idea of eliminating the need for user interfaces in technology. It argues that the current trend of designing user interfaces for every product and service is not only unnecessary, but also counter-productive. The book provides examples of how technology can be designed to be more intuitive and natural, without the need for user interfaces. It also discusses the implications of this approach on the future of technology, and how it can be used to create a more human-centered experience. The book is a must-read for anyone interested in the future of technology and how it can be used to improve the lives of people.

### Why you should buy

- Provides insight into how to create a user experience that is more efficient and intuitive.
- Explains how to create a product that is more focused on the user's needs and less on the technology.
- Demonstrates how to create a product that is more enjoyable and less intrusive.

- Not applicable to all SaaS businesses
- Focuses on physical products
- No practical advice for SaaS founders

[Buy on Google Books ->]()

## Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences by Stephen P. Anderson

![Book cover decorative](https://og.tailgraph.com/og?fontFamily=Roboto&title=Seductive%20Interaction%20Design%3A%20Creating%20Playful%2C%20Fun%2C%20and%20Effective%20User%20Experiences%20by%20Stephen%20P.%20Anderson&titleTailwind=text-gray-800%20pt-10%20font-normal%20text-3xl%20pt-10%20px-48&titleFontFamily=Inter&text=&textTailwind=text-gray-700%20text-2xl%20mt-4&logoUrl=http%3A%2F%2Fbooks.google.com%2Fbooks%2Fcontent%3Fid%3D0nu3ZJDZOvkC%26printsec%3Dfrontcover%26img%3D1%26zoom%3D1%26edge%3Dcurl%26source%3Dgbs_api&logoTailwind=w-full%20h-72&bgUrl=&bgTailwind=bg-white)

Seductive Interaction Design by Stephen P. Anderson is a comprehensive guide to creating engaging user experiences. It provides practical advice on how to design interactive products that are both fun and effective. The book covers topics such as creating a seductive user experience, understanding user motivation, and designing for emotion. It also includes case studies and examples of successful seductive designs. Anderson's approach is based on the idea that users should be able to interact with products in a playful and enjoyable way. He emphasizes the importance of understanding user needs and motivations, and creating an experience that is both enjoyable and effective. With its practical advice and examples, Seductive Interaction Design is an invaluable resource for anyone looking to create engaging user experiences.

### Why you should buy

- Provides insight into how to create user experiences that are both engaging and effective.
- Explains how to design interactions that are both playful and intuitive.
- Shows how to create a user experience that is both enjoyable and successful.

- Not focused on SaaS
- No technical advice
- No business strategies

[Buy on Google Books ->](https://play.google.com/store/books/details?id=0nu3ZJDZOvkC&rdid=book-0nu3ZJDZOvkC&rdot=1&source=gbs_api)

The best books to help you level up in your career | Best Books For Design

SaaSBase

The best books to help you level up in your career.