Top 10 Must-Read books to Read for Marketing

Invisible Influence: The Hidden Forces that Shape Behavior

Book cover decorative

Invisible Influence is a book by Jonah Berger that explores the hidden forces that shape our behavior. Berger examines how our decisions are influenced by the people around us, even when we don't realize it. He explains how social influence works and how it affects our decisions, from the clothes we wear to the food we eat. He also looks at how our behavior is shaped by the media, from the stories we hear to the images we see. Berger provides insight into how our behavior is shaped by the people and things around us, and how we can use this knowledge to make better decisions. Invisible Influence is an eye-opening look at the hidden forces that shape our behavior.

Why you should buy

  • Understand how to influence customer behavior and increase sales.

  • Learn how to create a successful marketing strategy.

  • Discover how to build trust and loyalty with customers.

  • Not focused on SaaS businesses

  • No practical advice for SaaS founders

  • No case studies relevant to SaaS founders

Buy on Google Books ->

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Book cover decorative

Building a StoryBrand by Donald Miller is a must-read for anyone looking to improve their marketing and communication strategies. This book provides a clear and concise framework for creating a powerful story that resonates with customers. Miller explains how to identify the hero of your story, create a clear and compelling message, and craft a story that will capture the attention of your audience. He also provides practical advice on how to use the StoryBrand framework to create effective marketing campaigns and build a successful brand. With Miller's guidance, readers will be able to create a story that will help them stand out from the competition and build a loyal customer base.

Why you should buy

  • Helps SaaS founders create a clear and concise message that resonates with customers.

  • Provides strategies to create a brand story that customers can relate to and remember.

  • Teaches how to use the StoryBrand framework to create a powerful and effective marketing message.

  • Not focused on SaaS businesses

  • No technical advice on building a product

  • No guidance on pricing strategies

Buy on Google Books ->

Contagious: Why Things Catch On

Book cover decorative

Contagious: Why Things Catch On is a book by Jonah Berger that explores the science behind why certain products, ideas, and behaviors become popular. Berger examines the six key principles of social transmission: social currency, triggers, emotion, public, practical value, and stories. He explains how these principles can be used to create contagious content and how to use them to make products, ideas, and behaviors more likely to catch on. He also provides examples of how these principles have been used to create successful campaigns. Contagious is an essential read for anyone looking to understand the science behind why certain things become popular and how to use it to their advantage.

Why you should buy

  • Understand the psychology behind why people share content and how to create content that will be shared.

  • Learn how to create a successful marketing campaign that will reach the right people.

  • Discover the importance of word-of-mouth marketing and how to leverage it to increase brand awareness.

  • Not focused on SaaS businesses

  • No practical advice on marketing

  • No insights into customer acquisition

Buy on Google Books ->

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Book cover decorative

Guerilla Marketing is a must-read for small business owners looking to make big profits. Written by Jay Conrad Levinson, this book provides easy and inexpensive strategies to help you get the most out of your small business. It covers topics such as how to create a unique identity, how to use the power of word-of-mouth, how to use the internet to your advantage, and how to use low-cost marketing tactics to reach your target audience. With its step-by-step approach, Guerilla Marketing is an invaluable resource for entrepreneurs looking to maximize their profits. It is an essential guide for anyone looking to make their small business a success.

Why you should buy

  • Learn how to use low-cost marketing tactics to reach a larger audience.

  • Discover how to create a unique brand identity and stand out from the competition.

  • Understand how to use digital marketing tools to maximize your reach and increase sales.

  • Not comprehensive enough for experienced SaaS founders.

  • Too focused on traditional marketing tactics.

  • Not enough emphasis on digital marketing strategies.

Buy on Google Books ->

How To Get To The Top Of Google in 2021: The Plain English Guide to SEO

Book cover decorative

This book is a must-read for anyone looking to get their website to the top of Google in 2021. Written in plain English, it provides a comprehensive guide to SEO (Search Engine Optimization). It covers topics such as keyword research, content optimization, link building, and technical SEO. It also provides tips on how to track and measure your SEO progress. With this book, you will learn how to create a successful SEO strategy and get your website to the top of Google. It is an invaluable resource for anyone looking to increase their website's visibility and reach more customers.

Why you should buy

  • Understand the basics of SEO and how to use it to increase visibility and rankings on Google.

  • Learn how to optimize content for search engine algorithms and how to use keywords effectively.

  • Discover the best practices for link building and how to use social media to increase website traffic.

  • Not up-to-date: 2021 strategies may be outdated

  • Not comprehensive: Focuses on SEO only

  • Not for beginners: Assumes prior knowledge of SEO

Buy on Google Books ->

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

Book cover decorative

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin is a must-read for entrepreneurs and business owners. It encourages readers to think outside the box and be remarkable in order to stand out from the competition. Godin explains that the traditional methods of marketing and advertising are no longer effective and that businesses must be creative and innovative to succeed. He provides practical advice on how to create a remarkable product or service, how to market it, and how to build a loyal customer base. He also explains the importance of taking risks and embracing failure. This book is an invaluable resource for anyone looking to make their business stand out and succeed.

Why you should buy

  • Understand the importance of standing out from the competition and how to do it.

  • Learn how to create a remarkable product or service that will attract customers.

  • Discover how to use marketing and advertising to spread the word about your business.

  • Not focused on SaaS businesses

  • No technical advice

  • No step-by-step guidance

Buy on Google Books ->

The Challenger Sale: Taking Control of the Customer Conversation

Book cover decorative

The Challenger Sale: Taking Control of the Customer Conversation is a book that provides a new approach to sales. It explains how salespeople can use a combination of insight, challenge, and tailored solutions to create value for customers and win their business. The book provides a step-by-step guide to the Challenger Sale process, including how to identify customer needs, craft a compelling story, and deliver a tailored solution. It also provides strategies for overcoming objections and closing the sale. The Challenger Sale is an invaluable resource for salespeople looking to take control of the customer conversation and close more deals.

Why you should buy

  • The Challenger Sale provides strategies to help SaaS founders engage customers in meaningful conversations.

  • It outlines techniques to help SaaS founders understand customer needs and provide tailored solutions.

  • It provides guidance on how to build relationships with customers and create a competitive advantage.

  • Not focused on SaaS products

  • No advice on pricing models

  • No guidance on customer retention

Buy on Google Books ->

Hacking Growth

Book cover decorative

Hacking Growth is a book that provides readers with a comprehensive guide to growth hacking. It covers the fundamentals of growth hacking, from understanding the customer journey to developing a growth hacking strategy. It also provides practical advice on how to use data to drive growth, how to use A/B testing to optimize user experience, and how to use automation to scale growth. Additionally, the book provides case studies of successful growth hacking campaigns, as well as tips and tricks for getting the most out of growth hacking. Hacking Growth is an essential resource for anyone looking to take their business to the next level.

Why you should buy

  • Understand how to use data to drive growth and optimize customer acquisition.

  • Learn how to use experimentation to test and validate growth strategies.

  • Discover how to use viral loops and referral programs to increase user engagement.

  • Not focused on SaaS businesses

  • No advice on pricing strategies

  • No guidance on customer acquisition

Buy on Google Books ->

Everybody Writes

Book cover decorative

Everybody Writes is a book by Ann Handley that provides readers with the tools and techniques they need to become better writers. It covers topics such as creating content that resonates with readers, understanding the basics of grammar and punctuation, and using storytelling to engage readers. It also provides tips on how to write for different platforms, such as blogs, social media, and email. With its practical advice and easy-to-follow instructions, Everybody Writes is an essential guide for anyone looking to improve their writing skills.

Why you should buy

  • Understand the importance of creating content that resonates with customers and drives conversions.

  • Learn how to craft effective headlines, calls-to-action, and other content elements.

  • Develop a content strategy that aligns with the company's goals and objectives.

  • Not focused on SaaS

  • No technical advice

  • No marketing strategies

Buy on Google Books ->

The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells

Book cover decorative

The Copywriter's Handbook is a comprehensive guide to writing copy that sells. It provides step-by-step instructions on how to craft effective copy, from researching the target audience to writing headlines and body copy. It also covers topics such as copywriting for different media, including print, radio, television, and the web. The book also includes tips on how to write for different industries, such as retail, finance, and technology. It also provides advice on how to use persuasive techniques to create compelling copy. With its clear and concise instructions, The Copywriter's Handbook is an invaluable resource for anyone looking to write effective copy that sells.

Why you should buy

  • Learn how to craft persuasive copy that resonates with customers and drives conversions.

  • Understand the fundamentals of copywriting, including the importance of research, structure, and tone.

  • Develop the skills to write effective copy for a variety of mediums, such as webpages, emails, and social media posts.

  • Not comprehensive enough for experienced copywriters

  • Too basic for experienced entrepreneurs

  • Focuses on traditional marketing techniques, not digital

Buy on Google Books ->

Learn how to build a great SaaS product

Learn to build a production-ready SaaS that doesn’t suck so you can focus on getting your first 100 customers.

Made in Launchman