Top 10 Books To Read On Marketing For Your Startup In 2022


Book cover thumbnail for Invisible Influence by Jonah Berger

Invisible Influence by Jonah Berger

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for...

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Book cover thumbnail for Building a StoryBrand by Donald Miller

Building a StoryBrand by Donald Miller

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions.If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to...

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Book cover thumbnail for Contagious by Jonah Berger

Contagious by Jonah Berger

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t...

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Book cover thumbnail for Guerrilla Marketing by Jay Conrad Levinson

Guerrilla Marketing by Jay Conrad Levinson

First published in 1983, Jay Levinson's "Guerrilla Marketing" has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. It also launched a veritable Guerrilla Marketing industry, including dozens...

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Book cover thumbnail for How To Get To The Top Of Google in 2021 by Dale Davies, Andrew Tuxford, Tim Cameron-Kitchen

How To Get To The Top Of Google in 2021 by Dale Davies, Andrew Tuxford, Tim Cameron-Kitchen

Revised and updated for 2021 with new case studies and covering the latest Google updates! Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more. Whether you''ve dabbled in Search Engine Optimisation (SEO) and been disappointed...

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Book cover thumbnail for Purple Cow by Seth Godin

Purple Cow by Seth Godin

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers...

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Book cover thumbnail for The Challenger Sale by Matthew Dixon, Brent Adamson

The Challenger Sale by Matthew Dixon, Brent Adamson

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove...

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Book cover thumbnail for Hacking Growth by Sean Ellis, Morgan Brown

Hacking Growth by Sean Ellis, Morgan Brown

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented...

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Book cover thumbnail for Everybody Writes by Ann Handley

Everybody Writes by Ann Handley

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have...

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Book cover thumbnail for The Copywriter's Handbook by Robert W. Bly

The Copywriter's Handbook by Robert W. Bly

Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work...

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